Chain celebrates six decades of fond memories

THE first fast food restaurant in Malaysia and beloved home of RB floats, Coneys and nostalgic memories, A&W is marking a significant moment in its history as it celebrates its 60th anniversary.

The celebration not only highlights remarkable achievements but also underscores a heartfelt thank you to loyal patrons and communities that have made this milestone possible.

To encapsulate the essence of nostalgia and innovation, the company is running a campaign, #AnWSippingIntoTheFuture, which aims to transport guests back to the fun and memorable 1990s while embracing the changing tastes of today’s generation.

Through the campaign, one lucky Malaysian will stand a chance to win a year’s worth of unlimited Coneys and RB (terms and conditions apply), along with a treasure trove of promotions and freebies for all customers.

A&W Malaysia is committed to further expansion. By 2025, it aims to have 150 A&W outlets across the country, and by 2028, it is setting its sights even higher, with the goal of reaching 250 outlets nationwide.

In addition to physical expansion, A&W is embracing digitalisation to enhance customers’ experience.

The company has announced forthcoming implementation of self-ordering kiosks in all its stores.

This technology-driven initiative reflects the company’s commitment to innovation and the utilisation of modern advancements.

“As we commemorate this significant milestone, we are privileged to do so in the presence of remarkable Malaysians who have been instrumental in shaping our journey,” said A&W Malaysia chief executive officer George Ang.

“Their unwavering support fuels our passion, and that is why we’ve chosen to mark this next chapter with them through our campaign.

“It is not just a gesture of gratitude but also a promise to remain pertinent in the future while cherishing the moments we’ve shared.

“A&W Malaysia is on the cusp of an exciting era, and I’m enthusiastic about driving innovation and propelling the brand to new heights.

“Our commitment lies in remaining dynamic and captivating to future generations while preserving our cherished heritage,” he said.

To join the contest, the public has to simply “Snap, Comment and Win” for a chance to win the Golden Ticket prize or be one of the first 60 customers to enjoy a free RB.

Participants are encouraged to think back to the times A&W played a part in their special moments.

It could be when their grandparents ushered their first anniversary celebration at A&W sipping on RB floats or when their parents held a family picnic accompanied by A&W.

Participants then have to recreate a “renewed version” of that exact moment in a short and sweet video.

To participate, ensure that your account is public and follow @anwmalaysia on Instagram.

Create a post on Instagram and include a short story or explanation in the caption, highlighting your fondest memory of A&W.

The post or caption must include @anwmalaysia and both campaign hashtags – #AnWMalaysia and #AnWSippingIntoTheFuture

Tag three friends in the post to join the contest.

Winners will be announced on Dec 7 on A&W’s social media platforms.