Guardian unveils state-of-the-art premium flagship store concept

KUALA LUMPUR: Guardian Malaysia has unveiled its brand new, state-of-the-art flagship store, its biggest Guardian store in Southeast Asia, at Mid Valley Shopping Mall here.

The health and beauty retailer has strengthened its business offering with this unique 7,000sqft concept store, leveraging on the latest global health and beauty trends, and ever-changing consumer trends.

Describing this new store concept as ‘revolutionary’ and ‘evolutionary’, Guardian Health and Beauty (Malaysia and Brunei) managing director Priscilla Wu said:

“Guardian customers will get to enjoy a brand-new shopping experience in our new premium flagship store.

Wu added, “It symbolises the strong growth and continued success of the Guardian brand in Malaysia and is proof of Guardian’s relentless commitment to offer the best health and beauty products in the market at the best value for our customers.

“Our investment in this new store concept translates to a superior and best-in-class customer shopping experience with new categories of products that have evolved together with new consumer demands and trends.

“It will provide our customers with a more personalised, informative and interactive shopping experience.”

Guardian’s new flagship store features over 30 new skincare and cosmetic brands.

She shared, “We will also introduce over 30 new skincare and cosmetic brands into our store, with 20 new skincare ranges and over 10 new cosmetic brands, many of which are exclusive to Guardian.”

The new brands include bath care brand Tanamera Natural Bath care, and exclusive hair care brands from Japan (Ahalo, Fun Azum, Theratis, Kose Bioless and Kose Je L’aime) and Korea (Mise En Scene and Ryo).

The Guardian flagship store’s unique layout will feature new product segments such as a Clean and Natural Beauty section featuring skincare, haircare, and cosmetic products that are formulated with safe, non-toxic, and environmentally friendly ingredients, a Tweens section with fun, colourful and safe beauty products for young shoppers aged eight to 12 years old, and a first-of-its-kind Salon-At-Home hair care section powered by L’Oreal where customers can experience luxurious pampering and indulge in a comprehensive range of hair products tailored to suit their unique needs.

There will also be a Wellness segment in the Healthcare section that will focus on what customers need to get fit and healthy, such as protein powders and health foods.

This will be the first Guardian store to have an animated LED screen store façade, dynamic and interactive digital LED display screens throughout the store and two special interactive pillars that allow a hologram to feature interactive product information and serve as navigation signs.

The new flagship store will also showcase new concepts from oral care brands, Oral B and Sensodyne.

To reward its customers even more, for a limited time in conjunction with this new flagship store launch, Guardian has prepared exciting promotions and offers for its loyal customers.

So come over to its flagship store at Mid Valley and experience a brand-new way of shopping at Guardian.