Make Visit Johor Year successful, communities urged

COMMUNITIES in Kota Tinggi are urged to actively participate in Tourism Johor initiatives such as the Visit Johor 2026 (VJY2026) campaign, to invigorate the local economy.

Tourism Johor director Sharil Nizam Abdul Rahim (pic) said the agencies had rolled out their plans to showcase the region’s rich culture and nature tourism products.

“Various programmes centred around local products and heritage, that offer a glimpse into the unique charm of Kota Tinggi, are attracting tourists.

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“One of the standout programmes is the Homestay and Farmstay initiative, which allows visitors to experience authentic village life by staying with locals.

“This immersive experience not only provides accommodation but also fosters cultural exchange and community engagement.

“The region’s culinary delights are also being highlighted, with an emphasis on locally sourced food like lobster and ostrich,” said Sharil.

By promoting these delicacies, the area’s gastronomic diversity could be showcased to domestic and international tourists, he said.

“From savouring local delicacies like belangkas in Sedili to indulging in fresh and affordable seafood in Pengerang, visitors have distinct culinary adventures to choose from,” he added.

Local culture and heritage also play a pivotal role in attracting visitors to Kota Tinggi, said Sharil.

“Historical sites such as ancient Malay tombs and remnants of the Old Johor Kingdom serve as reminders of the region’s rich past.

“Museums like the Kota Tinggi History Museum and Muzium Nelayan Tanjung Balau offer insights into the area’s maritime history, and will captivate history enthusiasts and tourists alike.

“Desaru Coast, a premier tourism destination in the region, boasts world-class facilities including luxurious hotels, exhilarating water theme parks, and championship golf courses designed by renowned golfers.

“Additionally, eco and agro-tourism experiences abound in Kota Tinggi, with attractions such as Desaru Fruit Farm, Ostrich Farm, and Kejora Fertigation Park offering nature enthusiasts a closer look at the region’s biodiversity,” he highlighted.

Shahril also said that efficient transportation infrastructure further enhanced accessibility to Kota Tinggi, with well-connected roadways and sea routes serviced by ferry terminals.

Safety measures for tourists were rigorously enforced through collaboration between government agencies and tourism operators, he assured.

“Various tourism products are in development, including conservation efforts such as the Kunang-Kunang (firefly) River Cruise and the introduction of niche products focusing on seafood,” he disclosed.

“Tourism Johor is also exploring opportunities to develop Tanjung Surat Island Heritage Tourism, with plans to enhance facilities and promote activities on the island.”

As the Visit Johor 2026 campaign gains momentum, he urged stakeholders to work together towards the common goal of revitalising the tourism sector and showcasing the beauty of Kota Tinggi to the world.

“Collaboration and commitment from all parties are essential for the success of this ambitious endeavour,” Sharil said. — By REMAR NORDIN