Spreading luck-sa youthful vibes | The Star

MAMEE, an iconic Mlaysian brand, joined hands with Malaysian YouTuber group 3P to celebrate its third consecutive Chinese New Year campaign, Luck-sa Mari Ong Mari.

A promotional event at Fahrenheit88 in Kuala Lumpur on Jan 20 showcased the campaign which highlighted Mamee Chef Curry Laksa and featured three limited-edition Lunar New Year bowls with prosperity-themed messages.

3P members (from left) Tang, Ong and Lee with their favourite Mamee Chef Curry Laksa.

The bowls printed with the characters “Mounting Wealth”, “Prosperity” and “Wealth and Treasure” were offered to visitors who purchased at least RM18 worth of Mamee Chef instant noodle products.

Mamee chief marketing officer How Yuan Yi said Mamee Chef sought to engage with a younger demographic through its collaboration with 3P, comprising Kevin Ong, Danny Lee and Caven Tang.

How (centre) and the Mamee team at the campaign launch in Kuala Lumpur.

How said 3P’s popularity on TikTok and Instagram as well as their entertaining content made them an ideal choice for the campaign.

“When we came across 3P, we felt there would be synergy in engaging with their audience – leading to a collaboration with the focus on the younger generation,” she said.

The enthusiastic crowd at Mamee Chef’s Luck-sa Mari Ong Mari Lunar New Year event at Fahrenheit88 in Kuala Lumpur.

She invites Malaysians to taste the “authentic kick” of Mamee Chef Curry Laksa and other Mamee instant noodles.

Mamee Chef is currently running a “Sapot Lokal” campaign until Feb 13.

988 radio broadcasters Danny Wen and Christina Ng giving away Mamee goodies to participants at the event.

Participants can take photos or videos of the giant cup noodle model at the event, share them on social media, and stand a chance to win RM888.

Follow Mamee Noodles on Facebook and Mamee Official on Instagram for details.