Sulwhasoo introduces immersive Insamjang pop-up in KL

Explore the essence of ginseng at Sulwhasoo’s Insamjang Ginseng Spa pop-up.

The pop-up store offers diverse ginseng experiences, showcasing Sulwhasoo’s heritage and innovations

GLOBAL luxury skincare brand Sulwhasoo has introduced its Insamjang Ginseng Spa pop-up at the Centre Court in Mid Valley Megamall KL, which will run till Apr 21.

Sulwhasoo reinvigorates Insamjang – the legendary spa of the early 20th century renowned for its luxurious use of ginseng, believed to be the ultimate elixir.

The Insamjang Ginseng Spa pop-up revives this tradition, offering an exclusive experience blending ginseng heritage with cutting-edge skincare technology. This immersive pop-up leads guests through a captivating journey across four specially curated zones.

At the Ginseng Heritage zone, guests can immerse themselves in Sulwhasoo’s 60-year dedication to ginseng research, uncovering the depths of ginseng’s secrets.

Here, guests can also undergo personalised skin analyses, enhancing their understanding of skincare tailored to their individual needs.

The Art of Ginseng zone is crafted to enhance the product experience, delving into the world of ginseng-infused products. Engage with diverse benefits and intricacies of Sulwhasoo’s innovative ginseng technology, providing a comprehensive exploration of ginseng-based skincare solutions.

At Ginseng Rituals, embark on an enriching encounter with the artistry of beauty rituals to experience the potency of ginseng through a regimen crafted to purify the skin, activate its natural abilities, and enhance its healthy radiance and rejuvenation.

At the pop-up, visitors can meet Sulwhamon – the ginseng fairy born on a ginseng farm in 1932, who aids researchers in ginseng beauty study. Its limbs resemble ginseng roots, adorned with leaves and berries.

In 2024, Sulwhamon visited Insamjang, rejuvenating in the ginseng water, embodying nature’s transformative power as the guardian of ginseng. Sulwhamon, created in collaboration with the brand Grove, adds a delightful touch to the Insamjang pop-up experience.

Acting as a bridge between tradition and modern reinterpretation, Sulwhamon engages guests with timeless stories, captivating them with a narrative that transcends generations.