Tap into international halal market, SMEs told

THE international halal market presents a significant opportunity for small and medium-sized enterprises (SMEs) in Malaysia, particularly those based in Johor.

Johor Entrepreneurs Development Council vice-president II Datuk Abd Latif Bandi said that while expanding business to Singapore was a common strategy, SMEs must recognise the untapped potential of other halal markets.

“They offer substantial profit and growth potential for SME companies in Malaysia, including traditional manufacturers.

“Offering halal-certified food products for export will greatly contribute to achieving Malaysia’s goal of becoming a global halal player,” he said when contacted.

“This is why Johor is focusing on being part of the Malaysia International Halal Showcase (Mihas) next year which will be organised by the Malaysia External Trade Development Corp,” he said.

Abd Latif said the council, set up on Nov 3, aimed to be a one-stop directory for all SMEs in Johor. It is now actively strengthening the association’s structure.

“The council is led by former Johor state secretary Datuk Ismail Karim, who is our president.

“At the moment, there are about 30 bureaus under the council, covering various sectors from health and finance to youths and arts.

“Besides Mihas, we are also planning to conduct a business matching programme with companies from the Middle East in June next year,” he said.

He added that the international halal market extends far beyond South-East Asia, and promising opportunities exist in regions such as the Middle East where demand for halal products is rapidly growing.

“Venturing there will allow businesses to showcase Malaysian brands on a bigger stage. This promotes Malaysian culture and enhances the country’s reputation as an exporter of high-quality halal products,” he added.

Abd Latif said the council was currently conducting its internal ‘Jejak Usahawan’ programme where council members share their business experiences with one another.

“We aim to help promote our members’ products and ensure that they are well-equipped with digital marketing tools and knowledge on social media promotion.

“The council has also introduced the Youth Bureau as a way to help young entrepreneurs get information and guidance from veteran business owners on how to grow their operations,” he added. — By REMAR NORDIN