Arkib Harian: February 9, 2024

Amazon steers consumers to higher-priced items, lawsuit claims

Amazon steers consumers to higher priced items lawsuit claims

(Reuters) – was sued in a proposed U.S. class action accusing the online retailer of violating a consumer protection law by steering hundreds of millions of shoppers to higher-priced items in order to earn extra fees. According to a complaint filed on Thursday in federal court in Seattle, Amazon’s …

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Disney harnesses ‘AI’ to drive streaming ad-technology

Disney harnesses AI to drive streaming ad technology

(Reuters) – Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed “magic words,” this tool introduces a new form of contextual advertising for the Disney+ an …

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